Browsers at the Nordstrom store in one of this city’s toniest malls may become convinced it’s time to buy a Tesla through the new boutique

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Physical marketplaces like department stores are taking a page from online retailers. It’s not the goods, it’s the demographic you serve. So stores are now offering broader ranges of goods to serve their markets.


Those who can have product placement in physical locations with targeted buyers  have much better exposure and as a consequence, better sales. What’s old is new again, only different…


Welcome to the ever changing world of retail.